MERCEDES-BENZ: The Fifties, Volume 1

                           Introduction
 
 
 
 
 
© 2016 Bernd S. Koehling
All Rights Reserved

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Mercedes 300 c, fls
Mercedes 300d, dashboard
Mercedes 300d, interior
Excerpts from the book:

Mercedes 300 Adenauer
<<<In every detail of finish and equipment the Mercedes 300 gave evidence of superb quality. The doors closed easily with that smooth sound of special locks. And the dashboard and windowsills were in polished solid beech-wood with a layer of walnut veneer. Potential customers of the large Mercedes 300 could choose between seven different outside colors, a large Webasto soft sunroof, leather or fabric velour seats and various combinations of wood trim. It is interesting to note that most customers opted for the standard walnut wood finish, which looked nice, but also a little bland for such an expensive car. British car manufacturers of that time clearly did a better job when it came to highlighting the interior wood trim. Consequently most restored Mercedes 300 today offer a much more luxurious wood treatment>>>

<<<The Mercedes 300 was for the company not just the re-entry into the luxury car segment, it was so few years after the war a quantum leap forward. Already at the end of 1947, the year the Mercedes 170V was re-launched, CEO Wilhelm Haspel addressed in a meeting the need to have a sports car and a representative car that would be attractive to revive the export business again: “What is missing is a vehicle that gold-plates the name Mercedes-Benz again”  he said>>>

The coachbuilders
<<<There is an old saying among car stylists or designers, as they are called today, that a coupe looks especially good, when it is based on the chassis of a sedan. Despite its length and height, the Pinin Farina 300b Coupe from 1955 proves this point, as it looks impressive from any angle. The car left the Sindelfingen plant near Stuttgart as ordinary 300b sedan in late 1954. It was bought in January 1955 by the Italian Mercedes dealer F. A, Saporiti from Milan, Italy. After it had arrived there by train, it was sent to Turin to be converted into a coupe. Pinin Farina must have done a fast job, because already in November of that year, first pictures of the new coupe could be seen in Road & Track>>>

If you want to read in much more detail about one of the cars in the Mercedes Benz museum, in this case the Mercedes 300, its cabriolets, its coachbuilders and how it was to be driven in the Mercedes 300 in the 1950s, then please click here for the printed book or here for the e-book. The printed book covers cars such as the 170, 220, 300 and 300S, while the e-book deals with the Mercedes 300 Adenauer and its four-door cabriolets. Both books have plenty of new color pictures, most of them never published in a book before. I am sure you will enjoy.
The following videos are copied from youtube for your viewing pleasure. Some of them contain cars filmed by commercial vendors. I am not associated with them
Mercedes 300 b Video Mercedes 300 Museum Video Mercedes 300 Drive Video

MERCEDES 300 Adenauer

Mercedes 300 - 300d W186/189 (1951-1962)

Superb books and e-books about Mercedes cars of the 1950s

Mercedes 300 d Video