MERCEDES-BENZ: The Fifties, Volume 1

2017 Bernd S. Koehling
All Rights Reserved

Excerpts from the book:

Mercedes 300 SE fintail
"Don't you have anything larger?" Konrad Adenauer, long time chancellor of the Federal Republic of Germany appreciated fast but also big luxurious cars. His favorite mode of transportation was the Mercedes 300d and when he first saw the Mercedes 300 SE in August 1961, he was disappointed by its size. For him the car was too small to be considered a replacement for his 300d. Consequently he kept his last 300d and when he left office in 1963, he bought the car from the German government and used it until his death in 1967.

He wasn't the only one to think this way. For 23,100.- DM (5,775.- US$) people wanted to have something substantially different to a simple Mercedes 190, which cost just 10,600.- DM (2,650.- US$). It was not the car's fault though, the car was a technical masterpiece. And marketing personnel of Mercedes-Benz did its best to promote the new star as a stand-alone product. In order to separate the Mercedes 300 SE from its cheaper brothers, separate brochures were printed and the car was even shown in different showrooms, away from the non-aristocratic rest. Its 3.0 l (183 cu in) M189 engine could be traced back to the 300SL and 300d. In order to make it lighter, it had a light-alloy engine block with pressed-in cylinder liners>>>

These are some of the topics covered in the book:
- the complete development and history of the W112 sedan series, all upgrades included
- a comprehensive buyer's guide shows you, what to look out for in a W112 sedan
- chassis number and data card are explained in great detail
- over 100 mostly recent non-Daimler AG color photos highlight many interesting and unique features, this includes pictures of the suspension
- the book discusses the price development up to November 2016 and
- it compares the 300SE with a Jaguar Mk10

The book finishes with full technical details, paint and interior color options plus the annual production history of the W112 sedan. A separate chapter discusses the career of Prof. Fritz Nallinger within Daimler-Benz. He was the boss of the men, who made all these great cars in the 1950s and 1960s possible. Enjoy!

If you want to read more about the Mercedes 300 SE fintail, please go here for the printed book and here for the e-book. The printed book covers all fintail cars from the W110, W111 and W112 sedan series to the W111, W112 coupes and cabriolets. The e-book covers the Mercedes 300 SE and SE lang. If you do not live in the US, please select it from your respective country website of Amazon.
Mercedes 300 SE, badge
Mercedes 300 SE, interior
Mercedes 300 SE
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The following videos are copied from youtube for your viewing pleasure. Some of them contain cars filmed by commercial vendors. I am not associated with them
Mercedes 300 SE Video Mercedes 300 SE Rally Video 1 Mercedes 300 SE Rally Video 2


Mercedes 300 SE, SE lang W112 (1961 - 1965)

Great books and e-books about Mercedes cars of the 1960s